Concreted 1.

Concreted 1

Studio Shoom


Concreted is a store of street and sportswear, boards and accessories of major world brands, as well as the brand for the production of its own clothing line.

In this project, we wanted to reflect the ideology of street movements in their modern interpretation, owning the idea of freedom, independence, free from the stereotypes and ordinariness. To create a unique brand for active, stylish and progressive youth, united by one passion and one outlook.

Thus, we have developed an experimental non-commercial concept of the corporate style of the brand and the store Concreted, created the style of the online store as a whole and a mobile version of the site.

In the framework of this work, were represented conceptual elements of identity, font and color solutions, construction of graphic elements, examples of their use on branded carriers, as well as their application in the design of prints of clothing, accessories and design boards.

In order to adapt to different types of products, several versions of the logo were developed. In addition to the main full-color, were created monochrome, horizontal and abbreviated versions with the preservation of characteristic features. Each of them has a specific purpose and binding to a specific clothing line.

To achieve the most identity, recognition, in order to develop the brand at the stage of establishment, in the design of its own products Concreted, we used conceptual elements of identity, font and color solutions, as well as the construction of graphic elements, according to the general concept.

Shoom Studio has developed the concept of corporate identity of the brand and the design of its own products Concreted.

Style, originality, audacity - these are the components that symbolize the image of the brand.

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